Medicine Pack Design User Testing

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Medicine Pack Design – Why user test?

It is accepted that poor design and poor readability of outer medicine packaging is a factor in a significant number of medication/selection errors; especially where names look or sound alike or where pack designs are similar.

User testing can be critical to support rebranding initiatives and to provide assurance that outer labelling will support correct purchasing decisions, can be easily differentiated from other products within that therapeutic area and will support safe and effective use of a non-prescription drug product.

As shown below we provide two services within this field.

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    Medicine Pack Design User Testing

    Drawing on our in-depth knowledge of regulatory guidance on presentation of outer labelling and National Patient Safety standards and using our own bespoke medicine pack design user test methodology which has been accepted by Regulators, this consultancy and user testing service includes:

    • Initial review of design protype(s) against current standards/guidelines.
    • Single-pack or whole-range testing.
    • Comparative studies to test out options for design/label prototypes (placement of information, straplines and use of colour).
    • Full data analysis and interpretation of results.
    • Production of final test report presented as one PDF ready for submission.
    • Timescale: 6-12 weeks.
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    Label Comprehension Studies

     Label comprehension studies are mainly used to support licence application for non-prescription drug products. The purpose is to demonstrate that the outer labelling will ensure correct purchasing decisions and comprehension of the key safety and compliance messages to support safe and effective use of the medicinal product.

    With a clinical background in assessing comprehension abilities in adults and people with learning disabilities, our Managing Director and founder is well placed to guide and design rigorous label comprehension tests, deriving methods based on industry guidelines.

    As non-prescription drug products are available for purchase without an intermediary healthcare professional, access to our ‘bank’ of potential patients/consumers including people with lower literacy levels is all the more important to ensure the medicine pack is simple to identify and as easy to understand as possible.

     

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