Medicine Pack Design User Testing
Bespoke test solutions? We’ve got some bright ideas
Medicine Pack Design – Why user test?
User testing can be critical to support rebranding initiatives and to provide assurance that outer labelling will support correct purchasing decisions, can be easily differentiated from other products within that therapeutic area and will support safe and effective use of a non-prescription drug product.
As shown below we provide two services within this field.
Medicine Pack Design User Testing
- Initial review of design protype(s) against current standards/guidelines.
- Single-pack or whole-range testing.
- Comparative studies to test out options for design/label prototypes (placement of information, straplines and use of colour).
- Full data analysis and interpretation of results.
- Production of final test report presented as one PDF ready for submission.
- Timescale: 6-12 weeks.
Label Comprehension Studies
With a clinical background in assessing comprehension abilities in adults and people with learning disabilities, our Managing Director and founder is well placed to guide and design rigorous label comprehension tests, deriving methods based on industry guidelines.
As non-prescription drug products are available for purchase without an intermediary healthcare professional, access to our ‘bank’ of potential patients/consumers including people with lower literacy levels is all the more important to ensure the medicine pack is simple to identify and as easy to understand as possible.
PIL User Testing
Highly diverse, fully representative test group of over 2,000 individuals.
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Medical Device Testing
It’s never been more important to be in safe hands.