Supporting the pharmaceutical 
industry for 16 


And counting.


Pi² Health – a formula for success

Working with pharmaceutical companies in the UK and Europe, Pi² Health offers a range of user testing services including:

 Patient Information Leaflet testing (PIL testing).

 Medical device user testing.

 Label and leaflet readability testing.

 Medicine pack user testing.

 e-cigarette user testing (Vape user testing).

These are to support regulatory processes for branded, generic, prescription, pharmacy-only and OTC medicinal products and medical devices.

Led by Julie Musk NHS Patient Information Specialist, our team Pi² Health is uniquely made up of information design specialists, usability experts, pharmacists and regulatory associates, specialising in readability and user testing in the pharmaceutical field for over 16 years.

We are the first user testing house to have formulated a defined approach for the user testing of front of pack designs to support rebranding projects and help reduce the risk of selection errors in the home and. This development work was published for peer review in The Pharmaceutical Journal in 2014.

Since we were founded in 2005, our clients have enjoyed a 100% success rate across over 1000 PIL submissions; 99% without questions from the agency. Our approach is based on in depth application of regulatory and readability guidelines, rigorous test design and balancing the needs of both pharmaceutical companies and patients.

At its heart is our 3,000-strong database of potential patients aged 18-85+yrs, covering the whole demographic and socioeconomic spectrum and all literacy levels. We are happy to provide you with names of our clients for a personal reference.


PIL User Testing

Highly diverse, fully representative test group of over 2,000 individuals.


Pack Design Testing

Bespoke test solutions?
We’ve got some bright ideas.


Medical Device Testing

It’s never been more important to be in safe hands.